Consumer Targeting & Online Ads
Targeting online ads is a topic that has been coming up quite frequently in the advertising industry over the past few months. One of the reasons this topic is coming up so frequently lately is due to all the recent changes in online advertising platforms. There was a time not long ago when online advertising mainly consisted of online banners randomly posted across the internet. Back then online advertising was more of a standard process than a targeted strategy. Fast forward to today and you will see that online ads have become much more strategic and targeted. When it comes to the effectiveness of online ads, more consumer based companies are increasing their online ad spending because they are beginning to see the value of having a strong online presence. In light of the growing number of people making internet purchases, these companies view investing in online advertising as good marketing sense. Some of the companies that currently have a strong online ad presenc...