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The Power of Blogs

Over the past five years, blogs have become a very powerful online tool for marketing and business purposes. When blogging initially began, it was generally viewed as a simple platform for people to write about their personal experiences and hobbies. This included blogs that focused on topics such as �how to overcome bankruptcy� and �easy pasta cooking tips�. However as the years went by blogs started expanding into much more broader content and topics . Today there are millions of blogs on the internet, and the most popular ones focus on topics like current news events, film, career advice and fashion. Keep in mind that the majority of these blogs were started by everyday average people. Which means you don�t have to have any special skills to start one. While some blogs are written purely for entertainment, many others are used for business and marketing related purposes. Some of those who are creating blogs for these purposes are startup business owners and corporate CEO�s. They hav...

Colors that Promote Creativity

If you work in a creative field, you know how important it is to have the right colors around you for inspiration. When I worked in the marketing industry, I used to hang pictures in my office that contained shades of mango and red. For me personally, red and mango colors used to get my creative juices flowing. Once I closed the door to my office, I would be able to come up with some creative ideas and marketing campaigns. I am not sure why these colors inspire me so much, but I think it has something to do with how my brain process the color pigmentations. I have heard from various people that work in the public relations industry, that colors like pink and yellow help them become more creative. A few have told me that they would actually put yellow and pink post-it notes on the walls in their office. Some of these people are entertainment publicists, who say that they need bright colors like yellow and pink to help them create effective PR pitches. Alison Brod is a PR professional wh...